About lemon.markets | lemon.markets

On a mission to grow investing opportunities

We build the infrastructure to allow every company to launch an investment product.
Because we envision a future where investing in the stock market is omni-present.

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What our vision is

Making investing in capital markets accessible for every European

We envision a future where access to capital markets is provided by a diverse ecosystem of investment products to any customer. Therefore, we provide the infrastructure for the next generation of innovative companies that help their customers build wealth. Working our way towards our mission: to grow investing opportunities and open 100 million securities accounts for consumers and businesses in the next 10 years.

Why we do it

Because equity rails are still full of manual processes and legacy technology

We experienced ourselves how much legacy technology, manual processes and being left alone with all regulatory complexity can get in the way of building great investment products. This shouldn’t happen to anyone after us.

How we do it

We offer partners a one-stop-shop to launch their investment product in weeks

We build the infrastructure our partners need to launch investment products. Our one-stop-shop approach abstracts all technical complexity via our API, provides regulatory coverage through our BaFin licenses and enables smooth operations guided by our experts.

Principles

We are guided by a common set of principles

We follow clear principles in the day-to-day of building lemon.markets. Doing so allows us to build an enduring company, enabling all lemoneers to achieve their best results. This framework is based on the belief that every person has an existing set of values, but at work personal preferences need to be put aside to unite around one way of working. Because using the power of teamwork, we will achieve more than each of us could individually.

A lemoneer will

Put the customer first

Grow investing opportunities

Deliver high quality outcomes

Lead with Empathy

Be a team player

Accept no failure, only feedback

Leadership team

Our leadership team is experienced, passionate and hands-on

Laura Cüppers

VP Brokerage

Max Linden

CEO

Markus Gunter

Managing Director Front Office

The office

Brought to you from
the heart of Berlin

Our HQ is located in the lively area between Kreuzberg and Neukölln. Every start-up’s dream office filled with life, laugh, white boards and lemon trees. This is were we celebrate our culture, host our lemon.talks and work on empowering a thriving ecosystem of investment products.

Explore working at lemon.markets

Long-term investors

Backed by long-term investors at established funds

We raised over €28 million from investors who share our vision of making capital markets truly accessible to everyone. This funding brings us one step closer to providing the infrastructure for the next 100 million brokerage accounts.