Embed investing into your product

Create new touchpoints with your customers and embed investing into your existing product with ease.
While we take care of all the technical, operational and regulatory hustle in the back.

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Use cases

Offer investing in Stocks & ETFs to your customers

lemon.markets supports a wide-range of embedded brokerage use cases. We love to partner with companies, who are equally passionate about offering investment products as we are. Bring your product to market in a fast, compliant and cost-efficient way leveraging our investment infrastructure.

Add investing as a product feature

To create a mobile-first banking experience that gives customers a complete and frictionless digital-only experience, it is essential to offer a convenient way to invest and become the central hub for all their finances. Make another step closer to becoming increasingly popular, and bridge the functionalities and features gap to traditional players. To compete on par and above, complete your product offering with an embedded investing feature that enables users to manage their global portfolios, making it easy to understand and visually appealing - all within your product. By offering beautifully built investment tools, you can help your customers better manage their finances and provide a comprehensive banking experience.

Customer Journey

One infrastructure to give you all the building blocks along your customer journey


Account opening

End-to-end digital onboarding for your new customers with comprehensive KYC and security checks (PEP/Sanction Screening & Risk checks). Already have KYC’ed customers? No worries - we support KYC-sharing, so your customers don’t have to start another authentication process. 


Account funding

Your customers will receive a German IBAN that supports different pay-in methods and flexible pay-outs. Deposits are ensured for each cash account of up to €100,000. You already provide your customers with a cash account? No worries - we can integrate into your platform and operate modular around your existing setup.


Order management

Offer a wide range of Stocks and ETFs. Supporting multiple order types like direct execution, block orders and savings plans to accommodate any investing behaviour. Orders are routed to an exchange or the issuer directly to ensure best execution. All regulatory required price and cost information is provided before an order is executed.


Settlement & Custody

We provide the mandatory custody services to ensure the safekeeping and administration of your customers' securities accounts. With us, all corporate actions are taken care of with diligence and precision, such as ensuring timely and accurate dividend payments, managing stock splits and mergers, and handling shareholder voting.


Taxation and Reporting

Our comprehensive tax and reporting services include the automatic calculation and deduction of settlement and withholding tax, making it easier for you and your customers to stay compliant with tax regulations. Creation of needed tax documents for your customers included, and reporting all relevant information to the financial authorities.


Global asset coverage across Stocks and ETFs from inception

lemon.markets supports a wide-range of embedded brokerage use cases. We love to partner with financial services and technology companies that aim to offer new investing products or improve their existing ones. Following a clear process we help companies to go from idea to launch in just a few months. Our experts will support you from designing the customer journey, to figuring out the right pricing and building the implementation roadmap.


Find the right setup with our regulatory & compliance experts

  • Cooperation Model
  • Tied Agent Model

Every customer experience is different and triggers other regulatory procedures. Together with our experts, we will examine your existing assets and the desired customer experience for the best regulatory setup. Establishing the right model for our partnership to ensure that all compliance standards are met. If you are already under regulatory oversight, we will establish a mutual cooperation to ensure outsourcing, AFC and compliance standards are met. If you are not under regulatory oversight, we can offer you to become a tied agent and carry out the regulatory responsibility together.


Platform terms
of business


Responsible for customer relationship and continuous business operations


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Responsible for onboarding, client money, provision of trading, settlement services and custody

Why work with us

Offering an investment product finally becomes easy

Use the lemon.markets API to launch a customer-centric and compliant investment product. Our mission is to create better opportunities to invest in the stock market, ultimately empowering customers to take care of their financial wellbeing. Guiding our partners through all operational, technical and regulatory challenges along the way towards a successful launch.

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Partner with us

Use the lemon.markets API to launch a customer-centric and compliant investment product.

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About Us

Discover the vision and principles of lemon.markets


Unlock your full potential and grow with us

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The infrastructure powering investment products. Enable your customers to invest in the stock market. Use the lemon.markets API to launch a customer-centric and compliant investment product.

Use Cases



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